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commerce giant pump primes Juhuasuan to cash in on abundant opportunities
Times are changing fast at e-commerce behemoth Alibaba Group Holding Ltd. While st上海夜生活女神会所
ore-openings from a range of global brands like Burberry to Ferragamo were
上海夜生活the norm earlier, they have since been replaced by deals, bargains and growth in lower-tier cities.
Against flattened economic growth and brutally aggressive competition, Alibaba is no
w giving unprecedented priority to Juhuasuan, its group-buying and flash-sale platfor上海夜生活女神会所
m, repositioning it as the top destination for consumers from smaller cities and townships.
上海夜生活The internet giant said recently that it will host a Super Bargain Day from Sept 1, halving prices for 1 million me
rchandise and giving out cash dividends, coupons and other perks. Unlike the
more reputable Nov 11 annual sales event, the 10-day event is targeted at good-quality budget items.上海夜生活女神会所
“We see massive growth in lower-tier cities this year via the Juhuasuan platform. This is the
上海夜生活engine fueling future growth and a bluesea market－meaning opportunities abound for each and e
very industry player to take a share,” said Liu Bo, general manager of Juhuasuan.
Media publications and industry analysts often categorize C上海夜生活女神会所
hinese cities into tiers, defining them based on population, gross domestic prod
上海夜生活uct and other criteria. Tier-one cities normally refer to super metropolises like Beijing and Shanghai.
Alibaba’s strategy to penetrate into lower-tier markets has reaped some early gains. In the
quarter ending June 30, over 70 percent of increased annual active consumers came from less dev上海夜生活女神会所
eloped markets. The company attributed the achievement to initiatives to cater to a b
roader user base, such as “using simpler interfaces for first-time or less-frequent users”.上海夜生活
Realizing the potential, Juhuasuan has announced a slew of plans to rev up services. On the
supply side, the platform aims to help manufacturers digitize their factories through consumer ana上海夜生活女神会所
lytics and the internet of things technology. Liu said he hopes such efforts will foster
brands, create 1 million sought-after items and nurture 10,000 digital plants.